+34%Conversion Rate
-22%Cart Abandonment
99/100Lighthouse Performance
Project Overview
Cara is an editorial fashion storefront designed to offer an immersive shopping experience with dynamic catalog filtering and instant search.
The Challenge
The previous legacy storefront suffered from heavy page bloat, slow product page hydration, and high cart drop-off rates.
The Solution
Designed a headless architecture integrating Sanity CMS with Next.js, featuring optimistic UI cart state management and integrated Stripe checkout.
Architectural Highlights
- ✦Headless CMS content pipeline via Sanity GROQ queries
- ✦Optimistic state updates for instant add-to-cart feedback
- ✦Fully responsive dynamic grid system built with Tailwind CSS